Why Every Door Direct Mail (EDDM) is a Game-Changer for Local Businesses

Amidst the plethora of digital marketing options, it can be difficult to make a lasting impression. But what if I told you there’s an innovative approach to local business advertising that has been transforming the game?

Welcome to Every Door Direct Mail (EDDM).

This revolutionary tool was developed by USPS, and it offers a unique way to reach your local community with targeted mailings. No more guesswork or wasted resources.

  • The Power: EDDM allows businesses like yours to send promotional materials directly to potential customers’ doorsteps without needing their names or addresses.
  • Flexibility: You can choose specific neighborhoods, demographics, and even delivery dates for your campaign – making sure your message reaches the right audience at the right time.
  • The Cost-Effectiveness: With reduced postage rates and no need for mailing lists or permits, EDDM saves you money while increasing your return on investment (ROI).

Sounds too good to be true? Think again. Studies have shown that direct mail still holds its ground in today’s digital world – boasting response rates up to 9 times higher than email marketing.

So, are you ready to unlock the potential of EDDM for your local business?

Stay tuned as we dive deeper into the mechanics, benefits, and success stories of this game-changing advertising tool.

Demystifying Every Door Direct Mail (EDDM) – How It Works

Welcome to the fascinating world of Every Door Direct Mail (EDDM) – an innovative service offered by USPS that has been transforming local business advertising. But how does it work? Let’s dive in.

Step #1: Choose your desired mailing routes using the EDDM mapping tool.

Step #2: Create eye-catching mailers that will grab your audience’s attention.

Step #3: Select a reputable print and mail provider to handle production and delivery, like our expert team at Online Statements.

Step #4: Your chosen provider prints, bundles, and delivers your mailers directly to USPS for distribution along selected routes.

The best part? No need for mailing lists or permits – EDDM takes care of it all.

  • No more guesswork: Target particular localities depending on characteristics such as age, wages, or family size.
  • Simplified postage rates: Enjoy reduced costs compared to traditional direct mail campaigns.
  • Flexible sizing options: From postcards to flyers – choose what works best for your message.

At Online Statements, we understand the importance of reaching potential customers in your local area. That’s why we offer EDDM postcards and other targeted mailing options to help you connect with your audience. Our team of experts can help you create an effective EDDM campaign tailored specifically for your business.

Now that you understand the EDDM mechanism let’s explore why it outshines traditional direct mail in our next section.

EDDM vs Traditional Direct Mail – The Comparative Edge

Let’s dive into the world of direct mail marketing and explore how Every Door Direct Mail (EDDM) outshines traditional direct mail in terms of efficiency, cost-effectiveness, and results. Are you ready to discover EDDM’s game-changing features?

Simplified Targeting with EDDM

With EDDM, you no longer need to purchase expensive mailing lists. Instead, you can easily select specific postal routes based on location and demographics to reach your desired audience.

Cost-Effective Postage Rates

Say goodbye to high postage costs. EDDM offers reduced postage rates, allowing local businesses to save money while still reaching a wide audience.

Flexible Design Options for Maximum Impact

Create eye-catching mailers that stand out from the crowd. Unlike traditional direct mail, EDDM allows for larger-sized postcards without incurring additional postage fees, giving you ample space for captivating visuals and persuasive messaging.

Easy Tracking & Measuring Success

Evaluating campaign performance is crucial, and it’s never been easier with EDDM. You can track delivery dates using the USPS online dashboard or even integrate QR codes for detailed analytics.

Efficient Turnaround Time

Time is money, and EDDM delivers. With its streamlined process, you can expect faster delivery times compared to traditional direct mail campaigns, meaning your message reaches your audience sooner.

In a nutshell, Every Door Direct Mail offers an innovative approach that gives local businesses the competitive edge they need in today’s marketing landscape. No more expensive mailing lists, reduced postage rates, flexible design options, easy tracking and measuring, and efficient turnaround time – EDDM has it all. So why not give it a try and reach your potential customers in your local area?

Maximizing Your Reach – The Power of Every Door Direct Mail (EDDM) Demographics

Let’s talk demographics.

Comprehending your target market is essential for marketing triumph.

And guess what?

Every Door Direct Mail (EDDM) makes it a breeze.

The Secret Sauce: EDDM allows you to harness demographic data like never before.

This means you can send tailored messages that resonate with specific segments of your local community.

Why Demographic Targeting Matters

  • Focused Messaging: Craft content that speaks directly to the needs and preferences of each group in your target market.
  • Better ROI: Increase response rates by delivering relevant offers and promotions to those most likely to engage with them.
  • Growth Opportunities: Identify untapped markets or areas for expansion within your local area.

How To Leverage EDDM Demographics For Success

  1. Analyze USPS route data, which includes valuable information on age, income, household size, and more.
  2. Create targeted mailing lists based on these insights – no need for expensive list rentals.
  3. Craft compelling direct mail pieces that speak specifically to the needs and interests of each demographic group.
  4. Monitor your campaign results, refine your targeting strategy, and watch as EDDM takes your local business to new heights.

With EDDM, you can reach potential customers in your local area without the need for a mailing list or postal service. This direct mail service allows you to send mail pieces to every door in a specific geographic area, making it an ideal solution for leaders of businesses, government entities, non-profit organizations, and other large organizations that do a lot of their own printing and mailing of documents in-house.

EDDM postcards are a popular choice for this type of targeted mailing. By leveraging the power of EDDM demographics, you can create postcards that speak directly to the needs and interests of each demographic group in your local area.

Ready to unlock the power of demographics for your EDDM campaigns?

Get started today.

Remember: knowledge is power – especially when it comes to marketing.

So go forth and conquer with targeted messaging that resonates like never before.

Cost Analysis: Making Your Marketing Budget Work

Let’s talk numbers, shall we?

Understanding the cost-effectiveness of Every Door Direct Mail (EDDM) is crucial for making informed decisions about your marketing budget. In this section, we’ll examine the financial advantages of EDDM when compared to other marketing plans in terms of return on investment and why it can be a wise decision for regional companies.

EDDM vs. Other Marketing Strategies: The Cost Breakdown

When comparing EDDM to traditional direct mail or digital advertising methods like Google Ads or Facebook Ads, one thing becomes clear: EDDM offers significant savings. According to USPS, with postage rates as low as $0.192 per piece, you can reach potential customers without breaking the bank.

ROI: Return on Investment Matters

A successful marketing campaign isn’t just about reaching a large audience; it’s also about generating results, such as sales. The Direct Marketing Association (DMA) found that direct mail has an average response rate of 4.9%, outperforming all digital channels combined at only 1%.

Why Investing in EDDM Makes Sense for Local Businesses

  • Budget-friendly: With its affordable pricing structure and bulk mailing discounts, even small businesses can benefit from using EDDM.
  • Targeted approach: EDDM allows you to zero in on your ideal audience, ensuring that your marketing dollars are spent wisely.
  • Tangible results: Direct mail has a higher response rate than digital channels, making it more likely for customers to engage with your business.

In conclusion, when considering the cost-effectiveness of EDDM and its potential ROI, it’s clear that this innovative marketing tool is worth incorporating into your local business strategy. To make the most out of every dollar spent on advertising, consider giving Every Door Direct Mail a try.

Get Started with Every Door Direct Mail – Your Roadmap to Success

Alright, it’s time to take the plunge and explore the world of Every Door Direct Mail (EDDM) for your business.

In this section, we’ll walk you through the steps of integrating EDDM into your marketing strategy and watch your local business soar.

Let’s dive in:

Step #1: Begin by registering for an account on the official website of the United States Postal Service (USPS). This will grant you access to all the necessary tools and resources for a successful EDDM campaign.

Step #2: Define your target audience using demographic data. By doing so, you can ensure that your message reaches the right people at the right time. Identify the characteristics of your potential customers, such as age, gender, income, and interests, to create a targeted mailing list.

Step #3: Create eye-catching designs for your mail pieces. Remember, first impressions matter. If design isn’t your forte, consider hiring a professional or using online design tools to create EDDM postcards that stand out.

Step #4: Select mailing routes based on demographics and location. Use USPS’ online mapping tool to help identify areas where potential customers reside. This targeted mailing approach will help you reach potential customers in your local area.

Step #5: Determine whether bundling services are needed – such as printing or postage – from external providers like our experienced team here at Online Statements. We offer a direct mail service that can help you with all aspects of your EDDM campaign, from design to mailing.

Bonus Tip: To make things even easier, request a free quote from us today. Our team of experts is eager to help launch your EDDM campaign and boost local visibility for your business.


Is Every Door Direct Mail Worth It?

Every Door Direct Mail (EDDM) can be highly effective for local businesses, as it allows targeted marketing at a lower cost compared to traditional direct mail. By reaching specific demographics and neighborhoods, EDDM helps improve response rates and return on investment. However, its success depends on factors like the quality of your mailing materials and relevance to the audience.

What Is an Example of Every Door Direct Mail?

An example of Every Door Direct Mail would be a local restaurant sending out menus or promotional coupons to all residences within a specific ZIP code or carrier route. This ensures that their message reaches potential customers in their immediate vicinity without having to purchase individual mailing lists or addresses.

Can You Opt Out of Every Door Direct Mail?

While there isn’t a centralized option for opting out of EDDM specifically, individuals can reduce unsolicited advertising by registering with DMAchoice. This service helps manage commercial mail preferences but may not eliminate all types of unwanted advertisements, such as political campaign materials or nonprofit solicitations.

What Is the Limit for Every Door Direct Mail?

The USPS has set certain limitations for EDDM campaigns: A single day’s mailing must not exceed 5,000 pieces per ZIP code. Additionally, each piece should weigh no more than 15.994 ounces and adhere to size restrictions outlined by USPS guidelines (source). These limits ensure efficient delivery while maintaining affordability for businesses using EDDM.


In conclusion, Every Door Direct Mail (EDDM) is a game-changer for local businesses looking to maximize their reach and increase their customer base. By demystifying the EDDM mechanism and understanding its comparative edge over traditional direct mail, businesses can tailor their marketing campaigns to target specific demographics and achieve real-world success stories while staying within budget.

Take the next step in your marketing journey with Project’s user-friendly platform and unlock the power of EDDM.

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