EDDM Full Service

Every Door Direct Mail Full Service

Are you looking for a convenient and effective way to reach your target audience through direct mail? Every Door Direct Mail (EDDM) is a powerful marketing tool that allows businesses to send postcards, flyers, and brochures to specific neighborhoods or postal routes without the need for a mailing list. By partnering with a eddm full service provider like OnlineStatements.us, you can streamline your direct mail campaigns and achieve better results with expert guidance and support.

What is EDDM Full Service?

EDDM Full Service is a comprehensive solution that handles every aspect of your direct mail campaign, from design and printing to route selection and mailing. Unlike standard EDDM, where you are responsible for preparing and delivering your mail pieces to the post office, a full-service provider takes care of the entire process for you. This saves you time, effort, and potential headaches, allowing you to focus on other aspects of your business.

Benefits of EDDM Full Service

1. Time-saving and convenient: With EDDM Full Service, you don’t have to worry about designing, printing, or delivering your mail pieces. Your provider handles everything, freeing up your time and resources.
2. Expert guidance and support: Full-service providers have extensive experience in creating effective direct mail campaigns. They can offer valuable insights and recommendations to help you optimize your postcards for maximum impact.
3. Improved campaign effectiveness: By leveraging the expertise of a full-service provider, you can create more focused, visually appealing, and persuasive mail pieces that are more likely to generate a positive response from your audience.

How EDDM Works

When you choose EDDM Full Service, you’ll work closely with your provider to create a tailored campaign that meets your specific goals and requirements. Here’s a step-by-step overview of the process:

1. Route selection and targeting: Your provider will help you identify the best postal routes for your campaign based on your ideal audience’s demographics and geographic location. This ensures that your mail pieces reach the right people and maximize your return on investment.
2. Design and printing services: Full-service providers offer professional design and printing services to create eye-catching, high-quality mail pieces that effectively communicate your message. They’ll work with you to develop a design that aligns with your brand and resonates with your ideal audience.

Postcard Design Best Practices

To create a successful EDDM postcard, follow these best practices:

1. Attention-grabbing headline: Use a clear, concise, and compelling headline that immediately captures your audience’s interest.
2. Clear and concise message: Keep your message focused and easy to understand, highlighting the key benefits of your product or service.
3. Compelling visuals and graphics: Use high-quality images and graphics that support your message and make your postcard visually appealing.
4. Strong call-to-action: Include a clear and prominent call-to-action that encourages recipients to take the desired action, such as visiting your website or making a purchase.

EDDM Postcard Specifications

To ensure that your EDDM postcards meet USPS requirements, it’s essential to follow these specifications:

• Size requirements: EDDM postcards must be rectangular and measure between 6.125″ x 9.5″ and 12″ x 15″.
• Material and finishing options: Postcards should be printed on sturdy cardstock with a matte or glossy finish to enhance durability and visual appeal.
• Indicia placement and guidelines: The EDDM indicia, which indicates postage payment, must be printed in the upper right corner of the postcard and meet USPS size and placement requirements.

Popular EDDM Postcard Sizes

Some of the most common EDDM postcard sizes include:

1. 6.5″ x 9″ postcards: This compact size is cost-effective and ideal for simple messages or announcements.
2. 8.5″ x 11″ postcards: Larger postcards offer more space for detailed information and visuals, making them suitable for showcasing products or services.
3. Custom sizes: Full-service providers can also accommodate custom postcard sizes within the USPS-specified range to meet your unique needs.

Targeting Your Audience 

One of the key advantages of EDDM Full Service is the ability to precisely target your audience based on geographic and demographic factors. By defining your ideal customer profile and selecting the right postal routes, you can ensure that your mail pieces reach the people most likely to be interested in your products or services.

Tips for Effective Audience Targeting

1. Identify your ideal customer profile: Develop a clear understanding of your target audience’s age, income, interests, and other relevant characteristics.
2. Analyze your existing customer data: Look for common traits and patterns among your current customers to help refine your targeting strategy.
3. Utilize the USPS mapping tool for route selection: Full-service providers can help you use the USPS mapping tool to identify postal routes that match your ideal audience’s demographics and geographic location.

Measuring Success of Your Mail Campaign

To continually improve your direct mail campaigns and maximize your return on investment, it’s crucial to track key performance indicators (KPIs) and measure the effectiveness of your efforts.

Common EDDM Campaign KPIs

1. Response rate: The percentage of recipients who respond to your mail piece by taking the desired action, such as making a purchase or visiting your website.
2. Conversion rate: The percentage of respondents who become paying customers or clients.
3. Return on investment (ROI): The financial return generated by your campaign compared to the total cost of the campaign.

By monitoring these KPIs and making data-driven adjustments to your targeting, design, and messaging, you can optimize your EDDM Full Service campaigns for better results over time.

OnlineStatements.us: Your Trusted EDDM Full Service Provider

At OnlineStatements.us, we specialize in providing comprehensive EDDM full-service solutions to help businesses like yours achieve their direct mail marketing goals. With years of experience and a commitment to exceptional service, we offer:

• Expert guidance and support throughout the entire campaign process
• Professional design and printing services to create impactful mail pieces
• Precise audience targeting using advanced data analysis and mapping tools
• Competitive pricing and flexible options to fit your budget and needs

Our team has helped numerous businesses across various industries successfully execute EDDM Full Service campaigns, driving increased brand awareness, customer engagement, and sales. When you partner with OnlineStatements.us, you can trust that your direct mail campaigns are in capable hands.

FAQs

1. What is the minimum quantity for an EDDM Full Service order?
   • The minimum quantity for an EDDM Full Service order is 5,000 mail pieces per zip code.
2. How long does it take to execute an EDDM Full Service campaign?
   • The timeline for an EDDM Full Service campaign varies depending on factors such as design, printing, and mailing schedules. Typically, campaigns can be executed within 2-4 weeks from the initial consultation.
3. Can I track the delivery of my EDDM postcards?
   • Yes, full-service providers like OnlineStatements.us offer tracking options to monitor the progress of your mail pieces and ensure they are delivered to the intended recipients.
4. What is the cost of EDDM Full Service compared to standard EDDM?
   • EDDM Full Service pricing varies based on factors such as quantity, postcard size, and design complexity. While full-service options may have a higher upfront cost than standard EDDM, the time savings, expert support, and improved campaign effectiveness can provide a better overall return on investment.

Conclusion

EDDM Full Service is a powerful tool for businesses looking to streamline their direct mail campaigns and achieve better results. By partnering with a trusted provider like OnlineStatements.us, you can benefit from expert guidance, professional design and printing services, and precise audience targeting to maximize the impact of your mail pieces.

Don’t miss out on the opportunity to connect with your audience and grow your business through effective direct mail marketing. Contact OnlineStatements.us today to schedule a consultation and learn how our EDDM Full Service solutions can help you achieve your goals.